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These days, viral marketing seems like a smart strategy. "This is exactly where Pepsi needs to be," says Sophie Ann Terrisse, founder and CEO of STC Associates, a brand-consulting firm. "These days, brands need to become a movement instead of just relying on good reviews for their Super Bowl commercials." But why not hit customers from both the top down and the bottom up? Pepsi executives are quick to point out that there will be traditional television advertising for Pepsi Refresh, just not during the Super Bowl. If you're going to launch a charitable initiative that can build...
...spent an afternoon with Kelly in the New York City office of People’s Revolution, the public relations firm that she founded. When I first met Kelly, I was carrying a cupcake. Her first words to me were “No one eats solid food anymore. That’s so 90s.” I immediately thought back to the episode of “The City” in which Kelly descends upon a young girl for being too skinny, and I realized that she was just being friendly...
...your PR firm People’s Revolution had to change its strategies at all with the recession...
With 27 points, Clarkson has a firm lead in the ECAC regular-season title hunt, but the Crimson is tied for third in the conference with Rensselaer and Princeton at 20 and is hot on the trail of second-place Cornell, which stands...
...routine daily runway sweeps at Charles de Gaulle Airport had reportedly been cancelled that day; and Concorde workers had allegedly neglected to replace a crucial tire spacer on the aircraft in maintenance work four days before the crash. Continental is the only company charged, along with the firm's former welder John Taylor, who fixed the titanium strip to the Continental DC-10, and his supervisor Stanley Ford. The French are also going after their own. In the same trial, Concorde's former head of testing Henri Perrier and former chief engineer Jacques Herubel as well as France's retired...