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...signs, discarded the slogan, went in for radio advertising. It worked. A short morning program in 1932 started sales up a bit. An afternoon series of dramatic sketches, called "Pages of Romance," sent them still higher. The contract with Albert Spalding makes Castoria one of radio's first-rank advertisers. Its programs, to be given Wednesday evenings from 8:30 to 9 E. S. T. starting Oct. 4, will have orchestra music led by Don Voorhees, three baritone solos by Conrad Thibault, three violin solos by Spalding and two health-talks to mothers in which Constipation will be emphasized...

Author: /time Magazine | Title: Music: Opera for Chicago | 10/2/1933 | See Source »

...minor poets, as the present has been called, Walter de la Mare does not seem an alien. Whether or not some of his more famed contemporaries are first-rank poets or not, even his friends have never put him in a false position of greatness. His most popular books have been rhymes for children and fairytales; his best poetry has been both gossamer and ghostly. In this collection, his first book of verse in six years, readers will not find such little masterpieces of suggestion as "The Listeners" or "The Suicide." Poet de la Mare...

Author: /time Magazine | Title: Books: Gossamer & Ghosts | 5/29/1933 | See Source »

...President starts to build his administration from the top down by getting ten good men and true for his Cabinet. These first-rank appointees then help him fill up the lower grades in their respective departments. Next to be found are the 32 members of the Sub-Cabinet ranging from the Undersecretary of State to the Second Assistant Secretary of Labor. A clean sweep in the foreign service requires 15 new Ambassadors. 42 new Ministers. A new President must pick & choose until he gets men to serve him as Commissioner of Internal Revenue, Commissioner of Customs, Comptroller of the Currency...

Author: /time Magazine | Title: Cabinet Carpenters | 11/21/1932 | See Source »

...Cuthbert Harold Blakiston, 53, headmaster since 1925 of SS. Mary & Nicolas College (Lancing College), one of England's first-rank secondary schools. Headmaster Blakiston, an old Oxonian, has been an assistant master at Sherbourne, a house master at Eton. His reputation as Lancing's head is considerable. Last week he told the British Medical Association that the boy of today is not the boy of 30 years ago. The old spirit of adventure is gone, the old initiative impaired. "In place of the adventurous outdoor sportsman of the past," gloomed Cuthbert Harold Blakiston, "we now have youths...

Author: /time Magazine | Title: Education: Peacocks v. Saddles | 8/8/1932 | See Source »

...should be the means, as it is in the Professional Schools, for weeding out the plodders. With the elimination of these men, whose theses are often more statistical records of insignificant events, professors would be freer for assisting abler students. Moreover restriction of membership in the Graduate School to first-rank scholars, men of definite intellectual vitality, would be the surest means of increasing the School's prestige and of attracting more students of the best type...

Author: NO WRITER ATTRIBUTED | Title: THE GRADUATE SCHOOL | 1/6/1932 | See Source »

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