Word: first
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Dates: during 1920-1929
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Seven tankers under construction were sold for $16,800,000. Of this sum, $3,840,000 was in cash, the balance in first mortgage notes. Then the notes, face value $13,493,000, were sold for $2.940,000 to a company close to the purchaser of the tankers...
Bewildered by Louisiana's trick of protecting the man with the ball, a nervy, inexperienced University of Mexico team in Mexico City lost the first football game ever played between a U. S. and a Mexican college...
Bates never crossed midfield and got only three first downs against a Harvard line that has hardly been changed since spring practice. Harvard 48, Bates...
...Philadelphia in 1914, has since then watched his team fluctuate between the cellar and the next-to-top story. Meanwhile the masticating jaws of the fans in the ball park and of others all over the world never stopped supplying Mr. Wrigley with a vast income. During the first six months of this year the Wrigley Co. (chewing gum) had net earnings of $5,211,990, more than $300,000 more than the net income of the first six months of 1928 when the total annual net earnings were $11,068,618 or $6.15 a share. His business, still increasing...
...chewing gum with every can. Finding that the gum went better than the baking powder he concentrated on that and gave away with it cash-registers, cheese-cutters, scales and desks. Often his premiums wiped out his profits and he never made much money until he started to advertise, first in small town papers and store windows, then on billboards and in city papers. When he had $100,000 he spent it all on an advertising campaign in Manhattan, got no returns. He saved up $100,000 more, spent that the same way, then $250,000 that brought back...