Word: first
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Dates: during 1940-1949
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When the final model was chosen and mocked up full-size, Loewy called in Studebaker officials and dramatically whisked the coverings off the model. Loewy feels that "it is the first impression that counts; either it clicks or it doesn...
...perfume and hair oils. If he did nothing more than such trivial things, consumers might well wonder what benefit, if any, they get from his work. But he also works just as hard making all manner of things better and more usable. His new vacuum cleaner (Singer) is the first which is designed to be hung up flat against a closet wall. Foley Bros, department store, in Houston, was the first department store designed so that a shopper could walk through the store making purchases, and have them all waiting for her when she returned...
Loewy's first job for the Pennsylvania Railroad was designing a trash can. That was successful, so he went to work blueprinting a new locomotive. To find out what was wrong with old engines, Loewy rode them for thousands of miles, noting such things as the absence of a toilet for the crew (he installed one), and the fact that smoke sometimes obscured, the engineer's vision (he devised a vane to deflect it). He wound up designing not only new locomotives but whole new trains for Pennsylvania (Broadway Limited, "Spirit of St. Louis," The General, Liberty Limited...
Flash of a Knife. In 1943 when he began designing the first postwar Studebaker, Loewy decided that current cars were too bulky, too laden with chromium "spinach and schmalz," and had too many blind spots for the driver. What he wanted was slimness, grace and better visibility. To his staff he mapped the grand strategy: "Weight is the enemy . . . Whatever saves weight saves cost. The car must look fast, whether in motion or stationary. I want it to look as if it were leaping forward; I want 'built-in' motion ... If it looks 'stopped...
...Locomotive God. Loewy first dreamed of building cars and locomotives in Paris, where he was born and spent the first 26 years of his life. His father, Maximilian, was a Viennese journalist; his mother, Marie Labalme, a sturdy Frenchwoman who prodded her children by continually telling them: "Better to be envied than pitied." Young Raymond, the third of three sons, filled his school notebooks with so many sketches of locomotives, automobiles and airplanes that his parents sent him to engineering school...