Word: first
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Dates: during 1940-1949
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Other readers of a less dour turn of mind thought that the campaign was a first-rate contribution and should be continued indefinitely. They even suggested subjects for future series of advertisements (e.g., recreation: to show how advertising has helped the mass production of movies, sporting goods, etc.). Still another wrote as follows: "Your series is well directed toward making economic points, but does not do the job it should in highlighting the peculiarly democratic political contribution of advertising. You could have shown that but for advertisers there would be no free press . . . On this score it would have been...
...First Ballerina
Congratulations on the splendid cover and story on Margot Fonteyn [TiME, Nov. 14]. Just for the record, I would like to know if she is the first ballerina thus treated by TIME...
Winter's first snow seemed to have muffled summer's uneasy fears and forebodings (see BUSINESS). When Christmas shopping began last week on the day after Thanksgiving, the U.S. public demonstrated dramatically that it was still a game gang with a pocketbook...
Back home in South Dakota after the war, rugged, curly-haired Joe Foss, the Marine Corps' top South Pacific air ace, found politicking almost as simple as a wingover and just as much fun. Everyone remembered that he had been the first U.S. flyer to tie Eddie Rickenbacker's World War I record by shooting down 26 Japs over Guadalcanal. In 1948, Minnehaha County elected him overwhelmingly to the state house of representatives...