Word: first
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Dates: during 1950-1959
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...Judah Holstein, 32, of Los Angeles, last week faced the harrowing test that comes to almost every young working wife: her first big dinner party. A top Hollywood secretary (to Producer Stanley Kramer), Selma Holstein had to grapple with phones, mountains of paper, and hubbubing actors and directors all day, rush off at 6 p.m. to prepare a dinner for 14. To complicate matters, she had to go through her paces at her sister's house because her own apartment has no dining room, only a small kitchenette...
...fact that there are just so many vegetables, so he has put his company to work creating "new" vegetables. General Foods separately purees two vegetables (e.g., carrots and peas), joins them together in frozen sticks called Rolletes, which are now being test-marketed. It is working on the first frozen mixed-green salad, is test-marketing a new line of baby foods, which are partially dehydrated, then frozen; the baby foods come to the mother in flake form in envelopes, need only be stirred into hot water. Says Mortimer: "The nutrition is as perfect as can be. And the peas...
Postum was founded in 1895 by a health-food fan named Charles William Post, who invented Postum and Grape Nuts, one of the first cold cereals, built a thriving business in Battle Creek, Mich, before he died in 1914. Later, under President Colby Chester and Chairman E. F. Hutton (who married Post's daughter Marjorie), the company diversified so fast by buying up other companies that the big shopping bag was renamed General Foods. As it continued to grow under Austin Igleheart, who had joined Postum in 1926 when it purchased his family-run company (Swans Down cake flour...
...room house about a thousand yards from the company building in White Plains, N.Y., dubbed it "Done Commuting." He is devoted to his family, seldom brings his briefcase home or does business entertaining there. He and his wife Elizabeth (everybody calls her "Jerry") were married 32 years ago (his first wife died in childbirth), have a married daughter Mary and three sons: Charles Greenough, 33, and John, 30, both married and working in advertising, and Lee, 19, a sophomore at Denison University...
...that point, Chairman Hurley and C-W's board of directors had another piece of news: the company cut its quarterly dividend almost in half, from 62½? to 37½?. Sales for the first nine months of 1959 were down $40 million, with a $6,400,000 drop (to $9,000,000) in profits. Once again C-W was suspended from trading as investors tried frantically to dump their stock. When trading was resumed, C-W dropped, wound up 5⅞ points below the high...