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...There's a negative way of saying that," says Schiller, "and a positive. 'Oh, it's just a big iPhone ... boo!' or 'Hey, it's like a big iPhone ... cool!' Luckily, millions of people have those, so there is an instant ease and familiarity when they first encounter the iPad. As for everything else, it's not about the features - it's about the experience. You just have to try it to see what I mean." (See the iPad up close at Techland.com...

Author: /time Magazine | Title: The iPad Launch: Can Steve Jobs Do It Again? | 4/1/2010 | See Source »

...course, am itching to try it, but first Cue takes me through the iBook application and its online store. There has been much talk of the iPad's dealing a death blow to Amazon's Kindle reader; publishers, it seems, have long yearned to escape from Amazon's tough control over pricing. I asked John Makinson, chairman and chief executive of Penguin, why he's so keen on the iPad. He told me he likes the fact that "it gives control back to us and allows us to discover how the market is developing. Frankly, when I saw the iPad...

Author: /time Magazine | Title: The iPad Launch: Can Steve Jobs Do It Again? | 4/1/2010 | See Source »

...will see the iPad chiefly as a gaming platform. Michel Guillemot - founder of Gameloft, one of the most successful developers for the iPhone - is even more passionate about the iPad than Makinson and Futhey are. "I see this as the fourth step of the games evolution," he told me. "First the microcomputer, then the dedicated console, next the smart phone and now the iPad. What do you think?" "I'll let you know," I say, "when I've actually played with...

Author: /time Magazine | Title: The iPad Launch: Can Steve Jobs Do It Again? | 4/1/2010 | See Source »

...Douglas Adams, author of The Hitchhiker's Guide to the Galaxy, was the first person in Britain to own a Macintosh computer, and I was the second. Goodbye, glowing green command line; hello, mouse, icons and graphical desktop with white screen, closable windows and menus that dropped down like roller blinds. Throughout the next decade I would regularly go round to Douglas' London house, floppy discs under my arm, and ring the doorbell. (See the 50 best websites...

Author: /time Magazine | Title: The iPad Launch: Can Steve Jobs Do It Again? | 4/1/2010 | See Source »

...were like children with toy train sets. And that was part of the problem. It was such fun. Computing was not supposed to be fun. Douglas and I once spent two weeks redesigning our desktop icons and then asked Jane to judge the winner. She tactfully awarded us each first prize. We would have sulked for weeks otherwise. But we both wrote books and scripts on our Macs too; it was the first machine that would make you bounce out of bed in the morning eager to boot up and work. (See the top 10 Apple moments...

Author: /time Magazine | Title: The iPad Launch: Can Steve Jobs Do It Again? | 4/1/2010 | See Source »

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