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...auguries are mixed. The Percy Jackson books, written by Rick Riordan, a former high school teacher now based in Texas, became a word-of-mouth sensation after the first one hit shelves in 2005. Parents loved that they were based on Greek myths: Percy (played by Logan Lerman in the movie) is actually Perseus, a demigod son of Poseidon. He faces down remodeled versions of such perils as Medusa (in New Jersey), the land of the lotus eaters (in Vegas) and Ares, the god of war (a Hell's Angel). Olympus is on top of the Empire State Building. Hades...
...kids had plenty of reasons to love the books too. Percy hates school, has a lot of attitude and is given to back talk. His first supernatural act in the book is to make a toilet violently discharge its contents over an adversary--an episode that was, probably wisely, omitted from the film. Even the gods come off hipper, and enhanced by mnemonic imagery. Who could forget that Apollo is god of the sun after he turns up in a flying red convertible Maserati Spyder...
...also doing it around the corner, when a house burns down. It may not feel glorious, but often the greatest good is accomplished quietly, invisibly. The choice is not either-or. We can give globally and help locally. Either way, the same principle holds in helping as in healing: First, do no harm...
...move that could be the New Coke of Coudreaut's career, his kitchen has created the Mac Snack Wrap, or Mac Wrap for short. The Mac Wrap is the first new version of the Big Mac the company has introduced since the iconic burger was launched in the 1960s. The Big Mac remains on the menu - the company isn't stupid - but executives were so fearful of spinning off a variant that internal negotiations and testing took a year. "Don't touch" was the attitude toward the Big Mac when he arrived, says Coudreaut. The fact that the top brass...
...held vanilla cream cheese and fruit. ("Why it didn't work is because we served it cold," Coudreaut says. "We serve hot food. Even our salads, we serve warm chicken on top.") The testing process is painstaking: it took two years for the Angus Third Pounders, the company's first new burger in eight years, to get on the menu...