Word: firsts
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Dates: during 1940-1949
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Dollars from Britain. A year after their marriage Faie and Bill Joyce went to England, and made the first of their international deals that now include licensing arrangements in England, Australia, New Zealand, Chile, Argentina, Mexico and Peru. The home office delivers the design, advertising and selling campaigns-and production know-how. Joyce's British partners, for example, after training at his Pasadena plant, managed to boost their own man-hour output by 50%. The result: Joyce footwear that sells in the U.S. for $2.95 to $10.95 sells for only a little more in Britain, which is about half...
Last week, while the talks about the plant were still going on, Ford and the Israelis signed their first big deal, a $4,000,000 contract for 1,800 U.S.-made trucks and buses, which Ford will start shipping this fall. The terms: Israel will put up 40%, or $1,600,000 in cash (from a $100 million credit already advanced by the Export-Import Bank), and Ford will give Israel a three-year credit for the 60% balance...
Risking $15 of his scanty capital on an ad in a theatrical magazine, he was happily surprised to get quite a few orders from it. It seemed that housewives as well as actresses would buy his comfortable sandals. The first year he grossed...
...American Woolen's profits tumbled 19.8% in 1949's first quarter, President Moses Pendleton bravely tried to prod waiting buyers into action by boosting prices. Last week, conceding that his bluff had been called, Pendleton trimmed an average 9% off the price of fabrics for men's & women's clothes. That meant, the trade estimated, that men's suits next spring would be $2.50 to $5 cheaper...
Aged whisky, once so scarce, was becoming plentiful again. For weeks, U.S. distillers, who had already trimmed a few prices here & there, had been eyeing each other nervously to see which would be the first to cut some more. They knew that in July the first batch of postwar whisky, 68 million gallons laid down in 1945, came of age. Last week, the new price cuts finally came. Two of Kentucky's leading distillers, Brown-Forman and Glenmore, announced retail cuts of 50? to 65? a fifth on five brands of non-bonded straight whiskies...