Word: firsts
(lookup in dictionary)
(lookup stats)
Dates: during 1970-1979
Sort By: most recent first
(reverse)
...hype was pure Madison Avenue, though the locale was Paris. First there was a gushing news release. "Since ancient times," it declared, "perhaps since the Garden of Eden, woman has communed with perfume. In creating Nahema today, Guerlain adds a prestigious page to this eternal dialogue." Then came an "intime" press dinner for 40 or so at Maxim's, followed on another evening by a glittering soiree near the Place de la Concorde, where 650 guests were plied with champagne as the new scent being introduced by the doyenne of French perfume houses filled...
Guerlain spent more than $10 million to launch its first new perfume since 1975, and it will doubtless make a similar splash when it brings the pricey ($85 per oz.) fragrance to the U.S. next year. Nahema's debut was one of the biggest barrages in a war of dollars and scents being waged by French perfumers this fall: more than 20 new fragrances are coming out, and most will carry the names of well-known fashion houses, including Balenciaga, Courreges and Balmain...
...first, the problem of its people's great expectations...
...last men's event in the World Gymnastics Championships, the finals in the individual competition on the high bar, and the Soviets' Alexander Tkachev went first. He was trailing Kurt Thomas, the finest male gymnast in U.S. history, by just .025 points. Leaping up to the bar, Tkachev spun through a series of dazzling maneuvers. He launched himself into a twisting flyaway somersault, swooped down, then grabbed the bar a split second before crashing to the floor. Finally, Tkachev arched his body high above the bar, twisted through another flying double somersault with two half-twists and landed...
...after 18 events, of beating the Soviets' Alexander Ditiatin for the coveted all-around title. Amer ica's Bart Conner won a gold on the parallel bars and a bronze on the vault. What was more, the American men captured the bronze in the team competition, the first team medal ever for the U.S. in the world championships. Said Conner: "It's the go ahead, the green light. Now we can go on to every ma jor world competition as a contender...