Word: fishback
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...HEAD-Margaret Fishback -Button ($2). More light verse by the lightly versatile authoress of I Feel Better...
...College Humor, even to the conventional Rolf Armstrong cover. It includes a dozen pages of campus humor bought from undergraduate funnybooks; a novelette and a short story; a profusion of cartoons; sports by famed Grantland Rice; humorous sketches by such surefire Life contributors as Robert Benchley, Margaret Fishback, Gurney Williams, Montague Glass, Sam Hellman. Good feature : a portfolio of informal pictures of campus celebrities...
...back in 1927, Macy sales have jumped 40% to $100,000,000 annually. He made the notions department appeal to "firemen, housewives, bachelors and babies." Evening wraps were offered under the head: "WRAP HER UP AND TAKE HER HOME." His was the direction, but about-townish writers like Margaret Fishback turned out the copy. A Macy-Collins-Fishback advt. of last week: a naked "brand-new baby, hot off the griddle," yowling lustily for "hand-knit woolies." Caption: "NATURE IN THE ROAR...
...have long suspected, while reading Miss Fishback's verses in the New Yorker, that they were the product of Dorothy Parker in her less inspired moments. Her collected works, however, indicate that she is a separate and distinct personality; if this were the place for it, a discourse on the respective philosophies of the ladies concerned might be forthcoming,-but, this isn't the place...
Success has made Miss Fishback less demure and quiet. She talks shop out of shop, also over the radio and from the lecture platform. Wide-awake, observant, she is a normal person with only a few such quaint fancies as Coca-Cola for breakfast. Unashamed of her age, she has on her stationery: "Established 1904." She likes cheap vaudeville as much as she dislikes tennis, bridge and other games. A graduate of Goucher College in Baltimore, she greets Manhattan moods with rapturous surprise, is convinced...