Word: fishbein
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...this, ladies and gentlemen," trumpets the guide as he conducts his sightseeing party past an impressive, eight-story structure on Chicago's North Dearborn Street, "is the American Medical Association, founded by Dr. Morris Fishbein." Officials of the century-old A.M.A. are no longer amused by this glorification of noisy Dr. Fishbein, 58. He is the nation's most ubiquitous, most widely maligned, and perhaps most influential medico. U.S. medicine has many anti-Fishbeinites, and the A.M.A. has lately been trying to soft-pedal its best-known doctor...
Easier said than done. That was demonstrated again this week when the A.M.A. gathered in Atlantic City to celebrate its 100th anniversary. Outstanding item in the celebration was a newly published 1,205-page History of the American Medical Association-1847 to 1947 (Saunders; $10). The author: Dr. Morris Fishbein...
Technically, Dr. Fishbein is no longer the official spokesman for the A.M.A. But he remains a powerful voice in U.S. medicine. Of the nation's 190,000 doctors, 130,000 are A.M.A. members and subscribers to the Journal (familiarly known as the "J.A.M.A."), which Fishbein edits. For all practical purposes, the Journal is the A.M.A. It grosses $1,750,000 a year in advertising revenue, largely supports the Association and is the chief contact most U.S. doctors have with medical news and medical politics. The A.M.A.'s huge Chicago headquarters is largely the house that Fishbein built...
Beware the Newfangled! Though he could doubtless make more money elsewhere, Dr. Fishbein stays on with A.M.A. (at $24,000-which he doubles by outside writing and lecturing) because he loves his job. His entire working life has been spent on the Journal; he became the assistant editor in 1912, a year after he graduated from Rush Medical College. Fishbein has one absorbing interest-medical research -and two absorbing hatreds-quacks and socialized medicine. His special fame has come from his slam-bang crusading in all three fields...
...Fishbein thinks nothing of paying telegraph tolls (fairly rare in trade magazines) on a 7,000-word medical article that he considers hot news. He boasts that he has been sued for a total of $35 million in libel suits-and never lost a suit. In his History, he proudly dates the A.M.A.'s "war against socialized medicine" from the year (1924) that he took over the Journal's editorship...