Word: fisher
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Dates: during 1930-1939
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...headed youngster named Carl Byrd Fisher often took walks in the hills with Whittier's stranger. In a rural magazine called Grit the boy saw a picture of Col. Raymond Robins, wealthy Chicago Prohibitor who had been strangely missing since he left New York Sept. 3 to lunch with his good friend President Hoover at the White House (TIME, Sept. 19). Grit readers were advised to notify Salmon Oliver Levinson, famed Chicago attorney, if they saw a man resembling the photograph. Last week Carl Fisher wrote Mr. Levinson that he suspected "Reynolds Rogers" was "your man." Mr. Levinson turned...
...paper package told smokers that they could not smoke Cellophane. In June arrived the fourth national 10? cigaret- Twenty Grand, also from Louisville. Its sales soon passed those of White Rolls and Paul Jones, ran the ten-centers percentage up to 15. Last week that percentage was 20. Axton-Fisher Tobacco Co. was making 18 million Twenty Grands a day, with unfilled orders piled high. Wings were rolling out of the machines at the rate of 50 million per day. White Rolls and Paul Jones were still selling well. These four brands had taken advantage of cheap tobacco, the advertising...
Revenge. Most colorful of the 10?-cigaret men are President Reed of Larus & Brother (White Rolls) and Woodford Fitch Axton, burly president of Axton-Fisher Tobacco Co. (Twenty Grand). Both grew up fighting the old tobacco trust, both, until recently, were heads of small independent companies producing chiefly pipe and chewing tobaccos. In the early days of the century when American Tobacco Co. was gobbling up independents in the South, William T. Reed was one of its bitterest foes. He used to hide in grocery store cracker barrels to get evidence against the Trust's agents...
...sell tobacco instead of food, began peddling his product from town to town. Soon the trust was after him, too, giving away tobacco to his customers when he refused to sell out. Big and hearty, "Wood"' Axton had enough friends to stay in business. He formed Axton-Fisher Tobacco Co. with a partner, George H. Fisher, now dead. They moved from Owensboro to Louisville and began selling smoking and chewing tobaccos throughout the Ohio Valley, prospering in a comparatively small...
...bought the formula for Menthol-Cooled Spuds from its inventor, Lloyd F. ("Spud'') Hughes. Hughes and his associates got $90,000, but Spuds brought much more to ''Wood'' Axton. He launched an advertising campaign, which has grown with Spud sales. Last year Axton-Fisher spent $550,000 advertising Spuds, made a net profit of $605,000. This year the profit has jumped month by month was $56,000 in July, $123,000 in August, $238,000 in September. Last week Axton-Fisher stock rose 8¼ points to 56¼ while other tobacco stocks...