Word: fishergirl
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...PINK GEAR: A FISHING FIRST? FisherGirl, a year-old Canadian company, won a new-product award at the American Sportfishing Association trade show last month for its $49 Mermaid. It's designed for women by women, with a small handle and a light rod. If pink isn't your thing, it also comes in blue, green, purple and striped models...
TASTEFUL TACKLE Remember those ugly gray boxes stuffed with slimy bait? FisherGirl is giving them a feminine face-lift and donating part of the $30 price to breast-cancer research...
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