Word: fishinger
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Tony the Tiger and other advertising characters worked the floor while free product samples were distributed from exhibits. Kids played on huge inflatable slides or tried to hook a fish from a small pool while adults ogled 250-h.p. Yamaha engines and Ranger boats. A massive tank displayed fish from...
Yes, cable networks are battling over bass, with three of the industry's major players trolling for profits. In 2001 Walt Disney Co.'s ESPN acquired the Bass Anglers Sportsman Society, which holds tournaments around the country. This year ESPN will run 29 different fishing shows, including a four-hour...
So is Rupert Murdoch; his Fox Sports Net allied with boat manufacturer (and onetime Disney corporate raider) Irwin Jacobs for its weekly FLW Outdoors Tour sponsored by Wal-Mart. Comcast, the top U.S. cable firm, plays up fishing on its Outdoor Life Network. OLN, which just bought rights to NFL...
Lance Armstrong was the story on dry land this summer, but on water nothing topped ESPN's Bassmaster Classic in Pittsburgh, Pa., where 47 anglers raced across a Y-shaped "playing field" covering the Ohio, Allegheny and Monongahela rivers. ESPN crews produced several live shows that captured the, um, thrill...
Prestige counts. But in all likelihood, the success of TV fishing will be based on the cult of personality. Maybe that's why this year's classic winner, soft-spoken Kevin VanDam, got cheers as he entered Pittsburgh's Mellon Arena, while Iaconelli--who finished fifth--received deafening roars. "I...