Word: fishinger
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About 350,000 lucky cybernauts are already plying the online universe at warp speed thanks to cable modems, according to Jupiter Communications, a New York City research firm. That's a tiny few compared with the 27 million Americans plodding along with home-PC modems running at 28,800 to...
For companies, there's yet another advantage to an FSC. As mandated by Congress, directors or their agents must attend one meeting a year in the vicinity of their FSC--a perfect excuse for a vacation in the Caribbean. Indeed, an FSC brochure put out by the Virgin Islands government...
If you don't understand that skateboard speak, then you're probably outside the 12-to-34 age demographic that advertisers and programmers covet--and that alternative-sports stars like Hawk can deliver. He's one of a new band of athletes who are helping drive the fast-growing world...
The traditional sports fear they are losing touch with a whole generation. "I can't get my 11-year-old son to sit down and watch a whole football game, and he's the target consumer they want," says Rick Burton, director of the Warsaw Sports Marketing Center at the...
Thanks to cable, alternative sports are already racking up more hours on TV and more viewers. The household audience of ESPN for "extreme" sports like sky surfing and street luge has increased 119% since 1994, while fishing shows are watched by 34% more armchair anglers than they were four years...