Word: fishly
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Later that day, a crowd of 10,000 filled the basketball arena connected to the convention center to watch the weigh-in of the day's fishing action. Amid a snazzy production of music, lights, video highlights and patriotism, the big moment came down to the contestants pulling fish out of a sack. Local pro George Cochran had the biggest haul, at 10 lbs. 3 oz., which he displayed to thunderous applause. Game over. By winning the Forrest L. Wood [FLW] Championship, Cochran collected $500,000, which isn't bad for a couple of days' fishing. Two weeks later...
Jacobs is one of the big fish in the Bassplex, a subset of the gross domestic product propelled by some 50 million people who fish, spending more than $75 billion annually, and in particular those who pursue Micropterus salmoides. That overgrown sunfish with the large yap is found in 49 states and is one of freshwater fishing's most voracious consumers. (Do you sense a metaphor rising?) It was Jacobs who made the connection between Mr. Bigmouth and Mr. and Mrs. Shopper in launching the FLW Tour 10 years ago. Those insights hooked Wal-Mart, which became the tour...
...city or mall, where it is the anchor tenant. After all, notes Hagale, there are just too many cookie-cutter mall stores. "We don't build gray boxes," he says. He's not bragging. The 130,000-sq.-ft. Bass Pro Outdoor World in Hanover, Md., has a massive fish tank, offers how-to lessons in fishing and hunting and teaches conservation in addition to having every lure, rod, reel, gun and gadget under the sun. A full-size float plane hangs from the ceiling, and you can hang from a rock-climbing wall or test your...
...Bass-fishing enthusiasts, however, aren't cyclical. Next year ESPN's Bassmaster is adding a women's league and an open élite series worth $11 million in prize money. ESPN is also increasing its coverage. And next December, probably in a California reservoir where the bigmouths grow to 20 lbs., some angler will reel in a lunker that will be worth a million FLW bucks, televised coast to coast. "I didn't create this need. I recognized it," says Jacobs, who has far bigger businesses in his portfolio that could occupy his time. But he's standing...
...half submerged near Triumph. In Empire, almost 1 million gallons of oil have broken out of a giant Chevron storage tank, coating the levees and seeping into the marshland. A herd of cows staggers ankle deep through greasy waters in Venice. A few miles north, horses graze amid dead fish and the hulks of beached shrimp trawlers...