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...Such fission of one agency into two is common in the advertising business; is in fact the way Bill Benton and Chester Bowles got started in 1929. For Ted Bates, B. & B.sters wished nought but well last week. According to trade talk, the prime reasons for their loss were: 1) the competition of a Chicago agency called Sherman & Marquette, 2) the ruminations of C-P-P's bright, big-eared executive vice president, James S. Adams...

Author: /time Magazine | Title: ADVERTISING: Accounts Moved | 10/28/1940 | See Source »

Paramecia reproduce mostly by fission -splitting in two-like the smaller and simpler amoebae, but now & then paramecia mate by clinging together in pairs. This seems to put new vigor into the reproductive cycle. Some paramecium pairs come together violently, adhere for 24 to 36 hours. Other matings are gentler, even flirtatious. Dr. Jennings said he had seen pairs nuzzle each other several times, then swim off side by side in graceful spirals, like "couples in a dance." After years of watching these goings-on, Dr. Jennings was willing to carry the origins of social behavior all the way back...

Author: /time Magazine | Title: Science: Reproduction, Rings, Rivers | 9/30/1940 | See Source »

Heavy atoms like uranium had been chipped before, but not cracked in two. Moreover, the most effective agents for splitting or "fission" of uranium were "slow" neutrons with initial energies of only a fraction of one electron-volt, so that the energy profit from one fission was enormous...

Author: /time Magazine | Title: Science: Might-Have-Been | 2/12/1940 | See Source »

Lest the news from Paris terrify timid people, Physicist John Ray Dunning of Columbia said that fission experimenters now believe there is an automatic check against a multiplying chain reaction getting out of control. The accelerating release of atomic energy would heat up the uranium specimen; this heat would speed up the neutrons beyond the point of maximum effectiveness for fissions, and the reaction would therefore slow down, and stop...

Author: /time Magazine | Title: Science: Might-Have-Been | 2/12/1940 | See Source »

...even a glimmering reflection of this pattern in the undergraduate course would indicate an aberration into adolescence on his part, quite in contrast with the incisive maturity of his judgments elsewhere. Professor Usher cuts loose from the conventional, integrated, year-by-year study of economic history, for the greater fission of economic processes as measured by the more exact tools of quantitative analysis. If Mr. Bunde insists on spoon-feeding, he is turning away from one of the richest intellectual feasts that Harvard offers. Home Economicus...

Author: NO WRITER ATTRIBUTED | Title: MAIL | 6/7/1939 | See Source »

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