Word: fit
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Dates: during 1980-1989
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...many clients, smaller agencies like San Francisco's Hal Riney & Partners ($200 million) are an excellent fit. Three years ago, the firm won an $800,000 advertising account for Calistoga, a Northern California bottled- water brand owned by Perrier. Riney's nostalgic soft-sell campaign, which now features a freckle-faced boy from 1920s-era California, helped boost sales 100% in three years. It also landed Riney the national account for Perrier in 1986, which is currently worth $20 million. The most impressive sign that small agencies have come into their own may be Riney's capture last...
...than ritual. "I can't imagine a President of the United States who knows that a bill is unconstitutional and proceeds to sign it anyway," he declared last week. "If the Vice President is saying that he would sign an unconstitutional bill, then in my judgment he is not fit to hold office." Escalating the hyperbole, Dukakis likened Bush's stance on the pledge to the wanton disregard for law revealed in the Iran-contra affair: "We've had a series of incidents in this Administration where laws were broken or ignored, and I don't know if this...
Goodwin's postpublication rebuttal is that the Johnson loyalists were too close. They became hardened to his dangerous behavior, denying the reality of what was happening to the man. "Johnson's excessive secrecy and lying, his suspicion, fit into a pattern that made it hard for him to make proper decisions," said Goodwin last week. "The final irony is that the only guy who saw how disastrous the Viet Nam War could be was Johnson himself." In the book, Goodwin quotes a gloomy Johnson proclaiming, "I'm going to be known as the President who lost Southeast Asia." Paranoid...
When Nelson Mandela turned 70 last month, his visitors were surprised at how remarkably fit the black nationalist leader looked. Under the rigid discipline he has imposed on himself during the quarter-century he has been imprisoned on a life sentence for sabotage, he rose every morning before dawn for a two-hour workout. But four weeks ago, Mandela suddenly became short of breath. He had difficulty talking, then started coughing up blood. He was transferred from the medical wing of Pollsmoor Prison to Tygerberg Hospital, a major university teaching institution on the other side of Cape Town. Last week...
...really don't think I've got time to try. But, you know, ask the guys I was with in the Navy. That's the way to do that. Go to the oil fields and talk to them. Don't believe the inside-the-sophisticated-boardroom perception of somebody fitting into a mold." It is hard to fit George Bush into a mold. The riddle is not merely that he is both unnecessarily nice and improbably tough, but that he can rise to genuine nobility of performance and sink to casual ruthlessness...