Word: fitch
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...best buy you can make." In an appeal to the austerity mood of corporations, Cessna notes in ads for its new 414 twin turbo engine business plane that "you can't buy a pressurized twin for less"-a mere $137,950. Even the haughty emporium of Abercrombie & Fitch claims to hold the line on prices for sporting goods, billing itself as New York's "Tight Money" center...
KENNETH L. FITCH...
...according to Furrier Jacques Kaplan, "who are making furs an up-front fashion. They do not want status, just warmth and style." With youth in mind, and to revive a market that dropped 40% in sales between 1947 and 1967, Kaplan branched out into inexpensive furs like mink paw, fitch and squirrel. When they caught on, he went farther still-this year into wildcat, Spanish bull and monkey...
Crowded Dashboard. The Fitch Inertial Barrier System is designed to reduce damage from head-on collisions with fixed objects along the highway. Its principle is well known to operators of beach buggies: soft sand slows a vehicle down. In this system, large plastic drums of sand are grouped in front of bridge abutments, overpass piers, large sign stanchions and similar highway danger points. The drums break when hit by a speeding vehicle, absorbing much of the impact and scattering sand beneath the wheels to slow it further. Cheap and easy to install and replace, the Inertial Barrier System was invented...
...Auto-Ceptor system faces a two-to three-year delay before it sees even limited use. Major problem: finding space for the balloons in the already crowded dashboard area. Fitch's sand barrels, on the other hand, are being tested by the Connecticut State Highway Department, and New York and other states are interested in them...