Word: fitched
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...steps into Harvard Square's Abercrombie & Fitch, Senior Lecturer on Women's Studies Juliet B. Schor scatters ultra-attractive salespeople, jolts browsing customers, and cuts through the shabby chic appeal of the square's newest merchant, when she yells over the blaring pop music: "I hate this store...
...From lecture hall to checkout counter, Schor puts these theories to the test in some of Harvard Square's most conspicuous establishments. Dishing the dirt on Abercrombie & Fitch, Pacific Sunwear, and the newly renovated Harvard Coop, Schor deconstructs hidden advertising tricks, rants about the shrinking fashion cycle and issues advice on how to avoid impulse buying...
...ABERCROMBIE & FITCH...
...Next to us, a girl examining a bottle of "Original Abercrombie & Fitch fragrance for women" ($32.50) nervously replaces it on the shelf and scampers for cover near the large brown leather chairs in front of the dressing rooms...
...Abercrombie & Fitch, the right side of the first room opens up into the second room of the store. Motioning to the left, where a few racks of jackets end at a wall, Schor says, "There's no point in putting anything valuable over to the left--whereas, when you turn right they've forced you to go further into the store...