Word: fitched
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...trade of advertising," Samuel Johnson said, "is now so near perfection that it is not easy to propose any improvement." Run that statement up any flagpole along Madison Avenue and a thousand admen will haul out their double-barreled Purdeys from Abercrombie & Fitch and pepper it to pieces. Not improve! The hallmark of advertising is improvement: bigger, better, brighter, newer, whiter, faster, cleaner. That goes for the advertising industry as well as for the products, and 1965 is unfolding for U.S. agencies as a bigger, better and brighter year than any before...
...marshals are: Emily L. Deiman, of Warner House and New York City; Anne J. d'Harnoncourt, of Warner House and New York City; Catherine B. Fitch, of Jordan J and Nahant; Sarah Jackson, of Cabot Hall and Dover; and Miranda C. Sampsell, of Moors Hall and Chicago...
...JOHN FITCH Lime Rock, Conn...
...expansive consumer markets-prescription drugs, over-the-counter drugs and beauty preparations-with Bristol-Myers products. Another is to pit the company's major divisions against one another by bringing out several types of the same product; thus Bristol-Myers markets a variety of hair tonics (Vitalis, Score, Fitch, Vitapointe), cold pills (Bromo-Quinine, Clinicin, 4-Way) and deodorants (Mum, Ban, Trig). Still another Schwartz principle is to stimulate in his subordinates what he calls "the constant abrasive of disagreement." His top men, most of them in the 40s, are distinctly non-sycophantic. "They argue with me," says Schwartz...
Catherine Fitch '65, president of Jordan J. said last night that eating meals with boys on a casual basis provides an opportunity for a wide range of relationships. These are good, she said, because they are neither superficial nor very intense. "After all, the main purpose here is to eat dinner. You don't commit yourself to anything by asking someone to pass the peas...