Word: fitful
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Dates: during 1960-1969
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...which seems to fit the preconceived idea we have of Madison Avenue, an image which somehow includes shark skin suits, three martini lunches, ulcers before thirty, and infernal white knights charging from our television screens. It is America's fascination with this half-myth that perhaps accounts for the wide sales (400,000) of Olgivy's book. The very title, "Confessions of an Advertising Man" indicates a delicious expose, rather than a witty Robert Morse-like "how to" book. Olgivy wryly acknowledges this, saying, "It always seems to be displayed next to biographies of whores...
Government aid to research is not bad in itself, but the aid has been channelled through "operational" agencies such as the C.I.A. that fit the research to their own narrow aims. The researchers also object to having their names attached to organizations carrying out clandestine and sometimes violent operations. The Foundation for the Social Sciences would protect academic independence--and academic reputations--by guaranteeing noninterference by other government agencies...
Many scholars see government subsidies as a two-pronged threat to academic independence. Recalling the Lysenko case in the Soviet Union and the racial theories formulated by Nazi scientists, they fear that government contributions will become government control, and the results of research will be perverted to fit convenient political and ideological purposes. But even if the government never goes so far as to bend the truth, the scholars worry that the taint of political involvement may discredit research carried out with even the most legitimate motivation...
...MAKER. Bunker-Ramo Corp. has delivered to the Army two computers that perform the most tedious and time-consuming steps in map making. By scanning pairs of serial photos, the computers can measure heights, prepare charts showing altitude contours, automatically correct for parallax displacements and other distortions. e DRESS FIT. IBM has introduced a com puter system that can, from one original design, cut clothes patterns in different sizes. A moving mechanical arm traces the outline of the master design, then adjusts it for all sizes...
...STUDENT OPPORTUNITY GRANTS. These are outright gifts, ranging from $200 to $800 per student per year, given by colleges as they see fit to needy students. The money-$58 million this year-is helping 133,000 students this fall...