Word: fitful
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Dates: during 2000-2009
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...billion condoms are sold worldwide each year, though sales have plateaued in the past decade - policy experts blame "prevention fatigue," while condom makers (the ones targeting men, anyway) have responded by becoming increasingly creative, or perhaps ridiculous. What began as a simple choice between lubricated, ribbed or custom-fit now includes flavored, novelty (Star Wars prophylactic, anyone?) and glow-in-the-dark. One can even purchase condom accessories like the $28 Condo-M, a plastic-and-aluminum bedside container. (Think Pez dispenser for grownups.) Even the presidential campaign spawned Barack Obama- and John McCain-themed condoms with corresponding slogans...
Satoshi Yasui is the kind of designer who can riff on any product--including socks. Not just any socks, but comfy ones with a 90-degree heel, knit for a perfect fit by Czech grandmothers, that he and his 15-member design team at Muji transformed into one of the Japanese retailer's roughly 7,000 products. "They don't fall off like regular socks, which are usually manufactured with a 120-degree angle," explains Yasui, lifting one cuff of his black jeans to reveal a pair. Yasui--who has been with Muji since the Seiyu supermarket chain created...
...brand also incorporates consumers and new talent into the design process. The Muji Award, now in its third year, took on the theme of "Found Muji" and invited designers worldwide to submit ideas that adapt existing products to fit a different lifestyle. Last year's winners included a customizable towel and a stackable clothes hanger. "We're still a fairly new team," says Masayuki Yoshida, World Muji product manager, who is responsible for coordinating with outside designers. New and young: the average age of a category manager is 30. But the concept of "no mark, quality goods," which is nearly...
...Campus Can Fit...
JULIAN SCHNABEL throws hissy fit on 60 Minutes. Take him out, Andy Rooney...