Word: fitly
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...pretty much what Diageo, Smirnoff's parent company, is doing to get TV exposure. To protect minors, the networks don't accept hard-liquor commercials, so Smirnoff, one of the world's top vodka makers, started its own brand of malt drink with Smirnoff Ice, which is deemed fit for the airwaves. Many other distillers are touting their flavored malt beverages to go up against the beer companies--and get exposure. Drinks such as Bacardi Silver, Captain Morgan Gold (also by Diageo), Jack Daniel's Hard Cola, Skyy Blue, Sauza Diablo, Smirnoff Ice and Stolichnaya Citrona contain no distilled spirits...
Mobile operators such as the U.S.'s Verizon Wireless are getting the message. "We think the South Koreans are on target across the board," says Jim Straight, a Verizon vice president. "Much of what they are doing can be applied in the U.S. We are looking at what will fit with our culture and clientele...
...CLOTHING FIT FOR A PRINCE...
...data needed to answer these questions conclusively. We must recognize immediately what it means to be citizens of this planet. It means accepting our obligation to be stewards of the earth's life-giving capacities. As homeowners, we wouldn't neglect or damage our houses until they weren't fit to live in. Why would we do that with our planet...
...that, when the disorder does appear in a child, the diagnosis is often wrong. ADHD is the likeliest first call, if only because some of the manic symptoms fit. The treatment of choice for ADHD is Ritalin, a stimulant that has the paradoxical ability to calm overactive kids. But giving Ritalin to a bipolar child can deepen an existing cycle or trigger one anew. Brandon Kent, a 9-year-old from La Vernia, Texas, in whom ADHD was diagnosed in kindergarten (they did not yet know he was bipolar), took Ritalin and paid the price. "It sent him into depression...