Word: fitness
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Dates: during 1980-1989
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...dozen or so agencies have sprung up that charge hundreds of eager companies upwards of $50,000 to find scenes for their products in suitable upcoming movies. The agencies pore over early scripts secured from set decorators and prop masters in an effort to find the right fit. Some guarantee placement in six or so films -- theoretically, more exposure than a comparably priced ad could offer. Big-screen placements, say agents, provide more bang for the buck than television. "A movie goes from theaters to TV to the video marketplace," says Cliff McMullen of UPP Entertainment Marketing, "which makes...
...make a "hit." Out on a spending spree, they pick out items in a euphoric daze, but many of their purchases make little sense. Says Alice, 34, of New Jersey, a brokerage-house trainee: "I was possessed when I went into a store. I bought things that didn't fit, that I didn't like and that I certainly didn't need...
...definition. It is fine for Gail Sheehy in Passages to decree that "somewhere between 35 and 45 if we let ourselves, most of us will have a full-out authenticity crisis." Sure, I know it is about time for me to decide who I really am and where I fit in the cosmos. But do I really have to grapple with these conundrums now, before I go to lunch...
What is destined to be remembered about Gorbachev's Dec. 7, 1988, speech is not just his specific proposals -- many of them had been made before -- but also the way they fit together in a world forum to transcend the ideological dogmas that have driven Soviet foreign policy for 70 years. With his metal- rimmed glasses glinting in the lights of the General Assembly's green marble dais, Gorbachev praised the "tremendous impetus to mankind's progress" that came from the French and Russian revolutions. "But," he added -- and a listener should always lean forward when Gorbachev begins a sentence...
...records, including Hound Dog and Heartbreak Hotel, range down a long corridor. His film and stage costumes, from tailored black leather to elaborate Las Vegas numbers, adorn faceless mannequins. Some women with an eye for fashion think the white jumpsuits have been taken in beyond the dimensions necessary to fit the porky Elvis in his final years. Guides stoutly deny...