Word: fitness
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...newest fast food tie-ins, an Indy Whopper and a Snickers Adventure bar with coconut and chai. "Wouldn't Indy, now a senior citizen, have more than just a little bump in his cholesterol if he had scarfed down his namesake burger?" the doctor asks. "How could he be fit enough to chase down ancient relics while dodging boulders and outwitting Nazis...
That turned out to be Wii Fit--a $90 game released in the U.S. in May for the Wii game console--which comes with a "balance board" on which you stand and do exercises ranging from aerobics to hula hoop to yoga. It's a clever attempt to mask exercise as play--but it works. (For a review, go to time.com/wii. That's due in large part to Wii Fit's ability to adjust the action for your weight and equilibrium--something no other game does...
...introduced a few years ago. The magic is in its handheld motion sensors, which let players duplicate the action of throwing a ball or swinging a club or racquet. Wii bumped up Nintendo's sales 73%, to $16 billion, last year. It is outselling rivals 3 to 1, and Fit is driving Wii: more than 2 million Fit units have been sold since the game's December launch in Japan, and its U.S. debut is expected to drive Nintendo to another bust-out year...
...With Fit, Miyamoto is abandoning those familiar faces--it's about time, say his critics--and taking gamers in a new direction. Although many people dread weighing themselves, the slight, 137-lb. (62 kg) designer hatched the idea for Wii Fit when he realized he got a kick out of charting his own weight on a piece of paper taped to the wall: "My whole family took an interest. Seeing how that was able to excite the people in my family, I thought, Oh, this is a really neat experience that I'd like to bring to other people...
...Webb of Virginia, would effectively provide full tuition and housing costs at a four-year public university for veterans who have served at least three years of active duty. Given his family's and his own long and distinguished service career, the bill would seem like a natural fit for the presumptive Republican presidential nominee. But McCain, concerned about the estimated $4 billion annual price tag and the incentive he worries it might give people to leave an already strapped military, has sponsored his own competing proposal. It increases the existing monthly education benefit from around...