Word: fitnessgram
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Other companies are also helping pull the weight. Fitnessgram, a program sponsored by Campbell Soup Co., reaches 2.3 million students in 50 states and abroad. Youngsters' performances on six exercises are computer-analyzed, a bar chart ranks scores against the national mean, and advice is given on how to improve. Like most report cards, the Fitnessgram is sent home. What to do then is left up to the parents and child. Many take the results seriously. Dissatisfied with her score, Laura Miller, 12, started jogging with her mother more frequently. "I wanted to train for the next Fitnessgram," says Laura...
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