Word: fittings
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Dates: during 1990-1999
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...ultraportable subnotebooks, including the Compaq Contura Aero and the Toshiba Portege, had some limited success. But most of these models had to make too many compromises in order to fit into a small, efficient package...
...eMate was a perfect opportunity for Apple to salvage its tired old Newton handheld operating system, a surprisingly powerful technology for word processing and Web browsing. But Apple has made two mistakes: it never managed to make Newtons' handwriting recognition anything less than laughable, and it couldn't fit the OS into a box as small as 3Com's wildly successful PalmPilot...
...that really does, however, is bring the numbers down to where they should have been all along. Manufacturers said from the start that their pills offered a short-term therapy for the obese, not for people looking to fit into a smaller bathing suit. FDA approved Redux with just such a caveat, and when limited to these patients, the drugs may still make sense--despite the risks--because morbid obesity carries its own dangers, including heart disease, diabetes and stroke. Too often, however, Redux and fen-phen were peddled to all comers, almost like candy. The current backlash, says Levine...
AUTOS & ELECTRONICS More traditional businesses also fit our strategy...
...biggest puzzle has been how to reach the aging boomers, who, for all their vast numbers, are already starting to fall through the marketing cracks. While the generation that once trusted no one over 30 is growing too old to fit conventional youth categories, it remains too turbulent and diverse to pin down. This worries both advertisers and organizations such as the American Association of Retired Persons, the powerful Washington lobby group for the elderly. Its membership has dropped from 33 million in 1995 to 32 million today, despite A.A.R.P.'s uncannily prompt mailing of applications to boomers as they...