Word: fitz
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Dates: during 1950-1959
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...Bernice Fitz-Gibbon. fiftyish, whose "Nobody but nobody undersells Gimbels" ads made her the best-known woman in U.S. retail advertising, resigned as advertising director of Manhattan's Gimbels department store (as of April 1). Wisconsin-born Bernice Fitz-Gibbon came to New York as a copywriter for Macy's, where she coined "It's smart to be thrifty," went to Wanamaker's before she joined Gimbels...
Locally, the P-D's editorials have power as well as a sharp bite, often are bolstered by the talents of Daniel R. ("Fitz") Fitzpatrick, probably the most widely reprinted editorial cartoonist in the U.S. (TIME, June 22). But nationally, the P-D's unpredictable behavior makes its editorials much less a power than its crusading news columns. Readers, who now think of the paper as the unwavering voice of New and Fair Dealism, forget that in 1936 the P-D supported Landon against Roosevelt. And when F.D.R. gave 50 destroyers to Britain in the early days...
...graduates of girls' colleges hunt jobs the wrong way? Bernice Fitz-Gibbon, advertising director of Manhattan's Gimbels department store ("Nobody but nobody undersells Gimbels") thinks they do. Last week, speaking in Manhattan to the deans and placement directors of 100 women's colleges, Adwoman Fitz-Gibbon, who can make Broadway slang sell girdles, gave them some breezy advice on job-hunting...
...trouble today, concluded Adwoman Fitz-Gibbon, is that too many college placement bureaus never dream of putting their brightest liberal-arts graduates into "lush" secretarial jobs or the retail-store business, but send them into "fusty, dusty publishing houses ... I think the reason you people steer them there-one college places a full third of its graduates in jobs of that type-is because of our American Puritanical background. If it was hard and dull and didn't pay much, it was good for you, and the harder and duller and littler it paid, the more respectable it must...
...production of America's oldest continuous theatrical had included a scene spoofing "Arthur Godfrey and His Buddies," but recent developments forced drastic changes in the script. Fitz Hugh Brown, the director of theatricals, would not disclose La Rosa's part...