Word: fitz
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...FOOTBALL--Major Football H--Malcolm H. Allen, Jr., Walter Coulson, Robert Cowen 2nd, Leonard Cummings, Edmund R. Davis, Edward S. Dewey, Robert M. Drennan, Emil J. Drvaric, David J. Farrell, James E. Feinberg, Thomas R. Felt, John A. Florentino, John W. Fisher, Rollin B. Fisher, 2nd William R. W. Fitz, Leo M. Flynn, Wallace J. Flynn, Thomas H. Gannon, Peter Garland, Ronald F. Garvey, Charles R. Glynn, Henry W. Goethals, John C. Grady, Charles B. Gudaitis, Howard E. Houston, William J. Jackson, 2nd Robert F. Kennedy, Paul Lazzaro, Dean F. Markham, Willard H. McDaniel, Vincent P. Moravec, Captain Cleo...
...FOOTBALL--Minor Football H--Edward A. Bacon, Jr., Jerold P. Bahn, William E. Boucher, Jr., William J. Brady, Jr., Dana F. Bresnahan, Robert D. Byrnes, John S. Carnes, Israel H. Chilcott, Jr., John S. Coolidge, Fred C. Donahoe, James B. Draper, Jr., Captain David J. Farrell, William R. W. Fitz, Benjamin H. Fortner, Bayard S. Forster, Melvin Freedman, Peter Fuller, Justin E. Gale, John C. Grady, Alexander L. Grant, Jr., Charles C. Graves, 3rd, William S. Harrison, Peter G. Harwood, George H. Hill, Ellis D. Hodge, Paul C. Kelly, Osmund O. Keiver, Jr., John C. Loos, Jr., Charles G. Loring...
...were too extreme, inane and misleading. But in Manhattan's Waldorf-Astoria last week, at the annual meeting of the American Association of Advertising Agencies, admen squirmed as an insider, in the simplified and exaggerated terms of an eye-catching ad, told them off. Said Miss Bernice Fitz-Gibbon, advertising director of Gimbels: advertising stinks...
...onetime reporter, Bernice Fitz-Gibbon switched to advertising when she found out that the advertising manager made more than the city editor, and eventually landed at Macy's. There her copy (such as Macy's famed slogan, "It's Smart To Be Thrifty") established her as the store's highest paid copywriter. She went on to Wanamaker's, then to Gimbels. As its No. 1 huckster for the last six years, stout, bosomy Bernice Fitz-Gibbon, "almost 50," earns almost $100,000 a year for such sloganeering as "Gimbels HAS," "NOBODY but nobody beats Gimbels...
...same due exploded for the second Crimson score early in the second period, in a play which started at midfield. Farrel heaved a long aerial which Fitz caught after a long run, and Fitz skirted the sidelines for the score. Harrison again converted...