Word: fitzgerald
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Dates: during 1980-1989
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...halt the exodus, the Saatchis divided their advertising empire into two separate international networks. Backer & Spielvogel was merged with Ted Bates, while Dancer Fitzgerald Sample and Compton were combined to form Saatchi & Saatchi Worldwide. Says Carl Spielvogel, chairman of the merged Backer Spielvogel Bates network: "We don't cooperate with the other network in any way. We compete for the same clients." Simultaneously, lesser Saatchi- owned agencies were arranged in smaller groups...
...then complacent Madison Avenue and helped fuel a merger frenzy as other agencies joined forces to stay in the game. Meanwhile the brothers bought and bought. Among the dozens of U.S. firms they scooped up were top names like Compton Communications (purchased in 1982 for $55 million), Dancer Fitzgerald Sample (1986, $75 million) and Backer & Spielvogel (1986, $100 million...
Revenues spiraled as the Saatchis bought up rival ad agencies, including Dancer Fitzgerald Sample, Backer & Spielvogel, and Ted Bates in 1986. But returns on the investments dropped sharply as management failed to meld the pieces into a smoothly run global company...
...Fitzgerald, who had served as the paper's faculty adviser for 12 years, said the editorial tried to claim protection under the First Amendment, but he disagreed. He said it was just a matter of poor journalism...
Murphy said he did not ask for Fitzgerald's resignation. He said he is currently looking for a replacement...