Word: five-pack
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Dates: during 1965-1965
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Badly Nicked. Last week Gillette started distribution in Britain of a new stainless blade that will sell for less than both present Gillette and Wilkinson blades.* Gillette's new Seven O'Clock, which sold under that name in traditional carbon steel, will be 14? less for a five-pack than Gillette's premium Silver stainless or Wilkinson Super Sword-Edge. By bringing out an established name in stainless, Gillette hopes to hold the old Seven O'Clock market while luring away Wilkinson shavers who never tried Gillette's Silver blades. In Germany, Gillette has also...
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