Word: fivefold
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...Work hard, drink hard" is not exactly a national motto, but the Japanese seem to do both with rare dedication. Last year they spent a staggering $17.8 billion on alcoholic beverages, up fivefold from ten years ago. Of the $222 that the average Japanese adult invests in hard stuff every year,* 42% goes for beer and 31% for sake (rice wine). What is remarkable is the rise of a Western spirit: whisky. It accounts for 20% of all alcohol sales and comes in scores of brands, more than half of them made in Japan...
...bowling boom of the '50s, the tennis boom of the '60s and the running boom of the '70s," says Chicago's Morrie Mages, owner of the country's largest sporting-goods store, who has seen his sales of cross-country ski equipment increase fivefold in the past year alone. In California, ski resorts that two years ago had only 100 to 200 cross-country skiers a weekend, today may have 1,000. "It started as a neat thing to do in winter for people who were backpackers," says Dave Chantler of Seattle. "Now joggers, bicyclists...
...Lung cancer deaths among women have increased fivefold (4,100 in 1955 vs. 20,455 in 1976), indicating, says the report, that "women who smoke like men die like men who smoke...
...these the only complaints. Some villagers-pointing out that land prices have risen fivefold in the past three years-are worried about the Olympics bringing inflation. "We'd better not get used to this boom," says one villager. "It won't last...
...held. The winner is given a brick and the right to use it to demolish a used TV bought for the occasion each week. The winner can take aim at any of the ABC announcers, but, says Manager Gerry Brown, "most pick Cosell." Business at the Sweetwater is up fivefold on Mondays. How does Howard react to this deplorable suspension of civility, this disturbing intimation of the violent proclivities of the American citizenry? Says Cosell: "It's beneath me to respond...