Word: fixes
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Dates: during 2000-2009
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...begins. "No company wants to go through this ..." If starting with contrition is an attention grabber, especially for a chest-thumping car company, even more so are the images that flash across the screen as the ad turns to its next theme: "Reinvention is the only way we can fix this, and fix it we will," the narrator intones over footage of people streaming out of public transport, a runner with a prosthetic leg, a hockey player felled in the agony of defeat. Finally the spot urges viewers to just get past it - essentially calling a massive corporate mulligan...
...Techie language aside, that explanation is problematic. The pop-up window I saw asked, "Are you sure you want to invite all your contacts?" That warning was perfectly understandable to me, and likely to 95% of the people who got tricked. The answer is no. The "fix" is that the new window asks, "Do you really want to send e-mail invites with these photos to all ___ of your contacts," with the blank representing the number of addresses on your list. Sure, it's clearer, but it wasn't the warning that caused confusion. What's irritating is that despite...
...fix the initiative mess, the Bay Area Council, a 64-year-old San Francisco--area business lobby, has proposed a new California constitutional convention, an idea backed by Governor Arnold Schwarzenegger, 2010 gubernatorial candidates Meg Whitman, Gavin Newsom and Jerry Brown and, polls suggest, two-thirds of voters. The 1879 state constitution is the third longest in the world, and it has more than 500 amendments. But to gather this convention, Bay Area Council CEO Jim Wunderman has to put an initiative on the 2010 ballot. "It's ironic, right? We need an initiative," he says...
...this country really afford to reform health care? What everyone seems to have concluded in the past five years is that we can't afford not to. When Washington punts on health care, it only becomes more difficult to fix the system the next time it tries. "The reason why we're going to pass it," Baucus says, "is we're not going to have this opportunity again...
...insurance premiums.) It's also true that land intervention in Somalia would be immeasurably bloodier than the sea operations underway, and the ineffectiveness of peacekeepers in Darfur, and the DRC raises big questions over whether such operations can ever be successful. It is widely acknowledged that finding a lasting fix to either piracy or the humanitarian crisis would require fixing Somalia, and that, as President Sheikh Sharif Sharif Ahmed told the Guardian newspaper last month, "is the hardest job in the world...