Word: fixx
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...giant red zero moves around the screen while a sedated-sounding man hauntingly drones the line "Saved by zero" - financing, get it? - over and over. The jingle is actually a re-recording of a 1980s song of the same name by British new-wave band the Fixx. "It's right at that border where it's catchy enough that it gets stuck in your head, but not good enough that you like it," says Dan Sarles, a business school graduate who is among a growing legion of viewers complaining about the ad online. (See the best and worst Super Bowl...
...Fixx was fond of noting that regular aerobic workouts generally diminish the risk of heart dis ease; cholesterol levels, blood pressure, body weight and pulmonary function have all been shown to be positively influenced by exercise. A new study, conducted at Harvard and Stanford and published in last week's issue of the Journal of the American Medical Association, further confirms the benefits. According to its principal author, Dr. Ralph Paffenbarger, the study of 17,000 men ages 35 through 84 revealed "a direct relationship between the level of physical activity and the length of life." Fatal heart disease...
Athletes who do run into trouble on the road are in variably those who already have advanced coronary disease. That was true of Jim Fixx. An autopsy found that he had two coronary arteries that were almost totally clogged, and a third with a 50% blockage. Because the buildup of fatty material in the arteries is usually a slow process, Fixx probably had at least some coronary damage before he took up running at the age 35, and his history of smoking and be overweight probably contributed to problem. Significantly, Fixx's father a heart attack...
...some 20% of heart attack victims, death comes without any previous warning. Fixx, however, appears to have had some warning signals. A few days before his death, he complained to a fellow runner of exhaustion. "Tremendous fatigue often occurs prior to a heart attack," says Sheehan. More important, Fixx told his family that he felt a tightness in his throat while running. This, says Winslow, was probably angina, a telltale sign of coronary trouble. Though commonly described as a gripping pain in the chest, angina can occur anywhere from the nose to the navel. Usually it occurs in the same...
...there is a lesson to be learned from the death of Jim Fixx, doctors say, it is that warning signs are meant to be needed. Fixx knew that his family history put him at high risk for heart disease, and yet the runner was "really negligent" about seeing doctors, says ex-Wife Alice Kasman Fixx. According to Dr. Kenneth Cooper, founder of the Aerobics Center in Dallas, Fixx may have been running from the truth. Last December, while testing a number of other runners, Cooper urged his friend to have his heart function evaluated with a treadmill stress test...