Word: fixx
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Dates: during 1980-1989
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...have read Games for the Superintelligent. You probably have seen him on one of those American Express "You don't recognize me, but you will when you see my name" commercials. Whatever your previous acquaintance with James F. "Jim" Fixx, you know he is America's best-known preacher of the gospel of running. He has presented the swelling ranks of runners with a sequel to The Complete Book of Running (which, he acknowledges in the foreword to Jim Fixx's Second Book of Running, may have been titled a touch presumptuously...
...sometimes Fixx gets slightly carried away. For instance, in listing motivational techniques, he cites one suggestion proffered by Massachusetts psychologist Dr. Albert J. Kearney...
Consider one of Fixx's. explanations for the transformation of running into a phenomenon "the likes of which the world had never witnessed...