Word: fixx
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...Fixx die from exercise or medical neglect...
After all, if a chubby, 214-lb., two-pack-a-day smoker like Jim Fixx could transform himself into a sleek, 160-lb. marathoner, then anyone could do it. Fixx's 1977 best seller, The Complete Book of Running, converted the masses with rhapsodic sermons on the physical and psychological benefits of his sport. "The most important single indica tor of overall health is cardiovascular endurance, which is what running develops," he wrote. Thus there was irony mixed with tragedy when Fixx died this month at 52 from a heart attack while pounding the road in Vermont. Last week...
DIED. James F. Fixx, 52, guru of the fitness generation who wrote two bestselling books explaining the mechanics and extolling the benefits of jogging, The Complete Book of Running (1977) and Jim Fixx's Second Book of Running (1980); of an apparent heart attack while jogging; in Hardwick...
...Arts has put out a computer basketball game featuring a match-up between Larry Bird and Julius Erving. Micro Education Corp. of America in Westport, Conn., is beginning to introduce programs that carry the names of well-known writers: Andrew Tobias' Managing Your Money ($199.95) and James F. Fixx's The Running Program ($79.95). Both Tobias and Fixx say they helped develop the software, though neither is a programmer...
...your local cable company. Seven days a week, 24 hours a day, MTV, the two-year-old Warner Amex channel, beams rock-'n'-roll videotapes into 14 million homes across the nation. The tapes, from established stars like the Rolling Stones to hopefuls like the Fixx, are offered free by recording companies in return for air play. Their impact has gone far beyond promotional gimmickry. Says PolyGram's Kiernan, whose group Def Leppard went platinum after TV exposure: "You can feel the sales right away...