Word: fixx
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...have read Games for the Superintelligent. You probably have seen him on one of those American Express "You don't recognize me, but you will when you see my name" commercials. Whatever your previous acquaintance with James F. "Jim" Fixx, you know he is America's best-known preacher of the gospel of running. He has presented the swelling ranks of runners with a sequel to The Complete Book of Running (which, he acknowledges in the foreword to Jim Fixx's Second Book of Running, may have been titled a touch presumptuously...
...sometimes Fixx gets slightly carried away. For instance, in listing motivational techniques, he cites one suggestion proffered by Massachusetts psychologist Dr. Albert J. Kearney...
Consider one of Fixx's. explanations for the transformation of running into a phenomenon "the likes of which the world had never witnessed...
...Fixx does not address this. Running is good for you, so run, he simply says; he balances his occasionally disarming enthusiasm with precautions. Don't be fooled by the title--this really is not a book. It is part sales catalogue, part magazine, part travel guide, part medical journal, and part training manual...
Carter, who had been a member of the U.S. Naval Academy's cross-country team 36 years ago, devised his own jogging program, with the help of books like James Fixx's The Complete Book of Running. He started out with one-to two-mile runs around the White House driveway on weekdays, and logged longer distances on his Camp David weekends. Like many novice runners, Carter soon became addicted. Said he: "I start looking forward to it almost from the moment I get up. If I don't run, I don't feel exactly right...