Word: fizz
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Dates: during 2010-2019
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Pepsi's sales will determine whether the company is blowing a golden opportunity by skipping this year's Super Bowl and whether goodwill actually increases the bottom line. Are people going to suddenly start drinking sugary fizz because Pepsi is being philanthropic? It's not like corporate responsibility is suddenly in vogue: show me a Fortune 500 company, and I'll show you why that company insists it's the most generous organization in the world...