Word: fizz
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Growing up with the Phillies wasn't easy, especially for those of us in the lost generation--born too late to see the Whiz Kids capture the flag in '50, but not late enough to miss the Fizz Kids throw away their six-and-a-half-game lead with 12 to play in '64. The standings for my lifetime show the Phils playing 234 games under .500. We have finished in the cellar nearly half of those seasons...
...Friday night at any of ten thousand watering holes of the small towns and crossroads hamlets of the South. The room is a cacophony of the ping-pong-dingdingding of the pinball machine, the pop-fizz of another round of Pabst, the refrain of Red Necks, White Socks and Blue Ribbon Beer on the juke box, the insolent roar of a souped-up engine outside and, above it all, the sound of easy laughter. The good ole boys have gathered for their fraternal ritual-the aimless diversion that they have elevated into a lifestyle...
...Fair Lady) Lerner, a Bicentennial theme and almost $1 million in backing from the Coca-Cola Co. Alas, a pre-Broadway tour met with disastrous reviews. Despite considerable reworking, when the show opened last week in New York City it was plain that Coke had bought fizzle, not fizz. Observed TIME Theater Critic Ted Kalem: "The British burned the White House in 1812, and Lerner and Bernstein are running the fire sale." After seven performances, Producer Roger Stevens shuttered 1600. Not even Leading Man Ken Howard, who was praised for his portrayal of ten different Presidents, seemed saddened...
...their clients like to call the new approach "realistic," "tough" or "consumer oriented." but to the public the end result seems nothing but the plain old hard sell. It is exemplified by Foote Cone's loud "Shout it Out" commercials for a stain remover and the "Plop, plop, fizz, fizz, oh what a relief it is" jingles created by Wells, Rich Greene's President Charlie Moss for Alka Seltzer-a far cry from the entertaining commercials the same agency turned out for the same product a few years...
...Have Nothing to Declare but My Genius is full of fizz and vinegar. It is a magnificently spiteful spoof about a rich, prolific hack written by a man who frequently describes himself as a bleeder and a firm believer "that easy writ ing makes hard reading." The hack is the kind of man who dashes off a few mysteries before breakfast and boasts of popularizing Shakespeare so that he will be "comprehensible to the veriest moron ... to even a rock fan." He is also a painter with a worldwide reputation...