Word: fizzed
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Dates: during 1960-1969
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...chew for refreshment. With their strong cola sales, front-running Coca-Cola and runner-up PepsiCo have long dominated the soda-pop industry. Lacking a popular cola contender, Canada Dry Corp. has run a poor third despite its lead in ginger ale. Now, in a move to put more fizz in its fortunes, the company has brought out a new variety of cola drink that is 99% caffeine-free...
Soon Dayton was bursting with ballyhoo. Local stores sold bales of cotton apes and bundles of buttons proclaiming "Your Old Man's a Monkey." Robinson's drugstore featured a "Monkey Fizz." The town's only hostelry, the Hotel Aqua, raised its rates to $8 a 'day, and soapboxes sprouted on every corner. Chicago's radio station WGN set up the first nationwide radio hookup to cover the trial in Dayton's bell-towered, red brick courthouse. Bald-pated William Jennings Bryan, munching radishes by the sackful because he was on a diet, starred...
...Glass Bottom Boat uses space-age wizardry and spy fiction to fizz up the formula for a Doris Day sex comedy. As usual, the man cast opposite her has to perform somewhat like the catcher in a flashy female trapeze act, and Rod Taylor doughtily goes through the motions of Doris-appreciation without losing his grip. As a combination scientific whiz kid and loverboy, Rod invents an anti-gravity device, heads a U.S. space center for NASA, goes home after launch to a more or less circular pad with a guest wing as roomy as a Holiday Inn. One unit...
Here's O'Hara again, back only five months after publication of The Lockwood Concern. This time he's trying to make a little champagne out of pure fizz. My Turn is a collection of O'Hara columns that were featured and syndicated by Newsday, the Long Island newspaper (TIME, October 8, 1965). O'Hara's career did not last very long; some client newspapers dropped him, and Newsday itself did not renew his contract after 53 weeks...
Somehow the fizz was out of the champagne during Paris' fashion showings last week. Chanel showed suits, Grès had a tent-shaped evening gown, St. Laurent showed exaggerated sailor suits and transparent organza dresses. But after Rome, it all seemed flat until Barbra Streisand, Broadway's freewheeling funny girl, showed up on her first trip abroad to add some zing and zest to the proceedings...