Word: fizzed
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Dates: during 1960-1969
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...Holtzman's no-hitter against the Atlanta Braves. Atlanta's Mayor Ivan Allen casually headed for a ranch in Wyoming where he can get in touch with his city hall only by a horseback canter out of the woods to a telephone. In Los Angeles, the fizz and even the anti-fuzz had gone out of this month's Watts Festival, the annual community commemoration of the 1965 riots that were the first of the recent major race riots; everybody in Southern California was at the beach. "We've had a pretty good summer," said Patrolman...
...Products. By comparison, Tillie's life has hardly any fizz at all. Serious, well-trained in sociology, she meets a gimp-legged skirt-chaser and hopeless vulgarian named Pete Seltzer. His public wit runs to doubletalk and the invention of nonsense "end" products: after-shaving mints, dietetic shampoo, reversible mayonnaise. "He thinks Cameroons are some kind of cookie," she reflects bitterly. But they marry anyhow and live together until their nine-year-old son dies of lingering leukemia...
Lovable Tummy. One of the first breakthroughs in uncommercial making came in 1964 in a new Alka-Seltzer series. For years, "Speedy Alka-Seltzer," the cartoon imp with a tablet for a hat, insulted audiences by pushing the fizz as though he were conducting a Romper Room class. Then the Jack Tinker agency took over the account and decided to try for a touch of wit and realism: a film showing nothing more than a quick succession of people's midriffs being prodded and pushed, or just merrily jouncing along. The message was: "No matter what shape your stomach...
Miracle Without Fizz. Onetime Marxist Nenni had struck a courageous and dangerous bargain five years ago when he took his Socialist Party into a Center-Left coalition with Italy's dominant Christian Democrats. Hoping to move the Christian Democrats to do far more for Italy's middle-class and poor citizens, Nenni cut his ties with the powerful Communist Party, merged with the moderate Social Democrats, abandoned his opposition to Italy's participation in NATO, and even took an "understanding" position toward the U.S. role in Viet Nam. In return, the Christian Democrats promised improvements in housing...
They kept part of those promises. But as it turned out, Nenni, now 77, gave far more than he got. The Italian economy lost its fizz, and the Socialists found themselves forced to support their big coalition partner in a series of effective but unpopular anti-inflationary curbs that pinched consumer pocketbooks and cut back government expenditures on the promised social reforms. His United Socialists paid the price at the polls, winding up with a significantly reduced slice of Italy's political pizza (see chart...