Word: fizzed
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...gonna keep him down on the farm when he's out on $140,000 bail (and appealing his three mail-fraud convictions)? It's more than ordinarily tough when the country boy is Texas Fizz Kid Billy Sol Estes, 39. A 24-ft. sign now rising over an El Paso building reads "Billy Sol Estes, Importer and Exporter of Fine Products," and though Pecos Bill is listed only as an "employee" of the shop (one way to avoid a stampede of creditors), it looks as though he is starting up for real in the Mexican scrape and sombrero...
Scott Fitzgerald's bromide that the rich "are different from you and me" got a little new fizz from a Federal Reserve survey of upper-income families...
...then there are some funny lines. There is plenty of fast action, too. And there is Elke Sommer, a blizzard blonde who is just possibly the most important German export since the frankfurter. In Hollywood they call her Elke Seltzer, and she may put a fresh fizz in the neighborhood...
Died. Sir Frederic Collins Hooper, 71, managing director since 1948 of Britain's Schweppes Ltd. (quinine water, Bitter Lemon), a bubbly Londoner who left a successful chain store busi ness to put some fizz in the 169-year-old mixer maker, quintupled Schweppes's output and profit with snob appeal advertising featuring Commander Whitehead among the Yanks and veddy British "Schweppigrams" at home;* of a probable heart attack; in London...
...quadrupled gum consumption in five years, making it Japan's third favorite sweet, after chocolates and caramels. No fewer than 43 manufacturers are turning out gamu, as it is called, and they have already popularized 150 flavors, including such tangy new taste sensations as green tea, gin fizz and pickled plum. In the interests of more mannerly mastication, the manufacturers have even prescribed a code of gummanship (cardinal rule: never chew when addressing your elders), plan to install 1,000 wad-disposal boxes in convenient public places, and have introduced an official gum chewers' anthem...