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Pepsi's sales will determine whether the company is blowing a golden opportunity by skipping this year's Super Bowl and whether goodwill actually increases the bottom line. Are people going to suddenly start drinking sugary fizz because Pepsi is being philanthropic? It's not like corporate responsibility is suddenly in vogue: show me a Fortune 500 company, and I'll show you why that company insists it's the most generous organization in the world...

Author: /time Magazine | Title: Behind Pepsi's Choice to Skip This Year's Super Bowl | 2/3/2010 | See Source »

...This had been all but forgotten in the camaraderie of the crowd, but women's screams and the fizz and crackle of a stun baton broke the spell. Two dozen Basij thugs had plowed their way through the crowd below and now faced off with the last of the opposition supporters who were gathered at the gate of the venue...

Author: /time Magazine | Title: On Scene: Preparing for a Bloody Confrontation | 12/27/2009 | See Source »

...Quick Turnaround "The Champagne loses its fizz the longer you wait," says Gaydos. "Sony wants to get this thing out while people are still talking about it, while it's still a phenomenon. It will only diminish." Although the frenzy over Jackson's death has abated, there was a clear mandate to honor - some might say tap into - the international outpouring of grief. "It's not about exploiting," Ortega says. "Every corner of this planet, people were reaching out saying, 'Show us something.' " Ortega was originally asked to edit the 120 hours of mixed rehearsal film for a release around...

Author: /time Magazine | Title: Marketing This Is It: How Sony Created a Global Event | 10/27/2009 | See Source »

...though, is more than the sum of the films it echoes, including Allen's own. It's common for reviewers of his recent work to cite an early triumph like Bananas or Annie Hall and find the new ones lacking. Whatever Works is different: it has that young-Woody fizz with a mature comic romanticism; it's been aged in wit. If Allen has a decade or two of films left in him and if he makes a really excellent one years from now, people will say, "It's terrific, but it's no Whatever Works...

Author: /time Magazine | Title: Woody Allen's Latest: Works Like a Charm | 6/29/2009 | See Source »

...investors pulled back fearing tough times ahead. There's still a real economy out there - and it's still hurting. Shares in blue-chip companies fell yesterday as layoffs in places like PepsiCo loomed. In the days ahead, Wall Street will receive several reality checks that could take the fizz out of any good cheer brought on by the Dow's biggest one-day gain since...

Author: /time Magazine | Title: Four Reasons the Markets Are Still Troubled | 10/15/2008 | See Source »

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