Word: fizzes
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Dates: during 1980-1989
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...makers of champagne and its fizz-alikes were to assemble for a party this week, it would be a frothy scene indeed. Their business is enjoying cork-popping growth at a time when liquor, beer and table wines have sluggish or declining revenues. Sparkling-wine sales have bubbled up to $1.7 billion this year, 34% more than in 1983. Exports of French champagne to the U.S. this year grew at the same effervescent pace and exceeded 1 million cases for the first time. With New Year's Eve approaching, France's Moët-Hennessy two weeks...
...thirst for chic sparklers. Genuine champagne comes only from grapes grown on 70,000 acres of chalky soil near Reims, France. It was there that Dom Pérignon, a 17th century Benedictine monk, perfected the slow, expensive méthode champenoise that creates the carbon-dioxide fizz by fermenting wine a second time inside the bottle. Until a few years ago, U.S. consumers regarded France's pricey bubbly as an indulgence reserved for weddings, New Year's Eve parties and World Series locker rooms. But the current strength of the dollar has brought French brands within easier...
Since the American still-wine business has gone flat in recent years, American wine makers have rushed into the fizz biz. Recent entries include Sebastiani and Iron Horse. The U.S. now has more than 100 brands of domestic sparkling wine, up from 56 in 1979. Schramsberg, the highly regarded Napa Valley brand that President Reagan served last spring at an official dinner in China, expects to sell some 28,000 cases of sparkling wine in 1984, 17% more than last year. Two of France's leading champagne producers, Moët-Hennessy and Piper-Heidsieck, have established wineries...
...crackled and popped when eaten. The candy was so effervescent that the company had to disprove rumors that children who swallowed the granules too fast would get a stomachful of carbonation. But the candy was nothing that youngsters could sink their teeth into, and the fad eventually lost its fizz...
...spirit may fizz away. It may leave little of substance. Or it could congeal into something meaner: smug, complacent, intolerant, jingoistic. Lipset suggests that if serious economic problems hit the country during the next couple of years, Americans will become bitterer than ever, and sink to new depths of national despair. Says he: "Americans will feel had, no matter what party is running the White House at the time." Or the country might become self-satisfied and flaccid. "Optimism does not mean that we should not be cognizant of the real problems that we face," says Orthodox Rabbi Stanley Wagner...