Word: fizzes
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...bubbling over with enthusiasm last week as he announced the company's $13 billion purchase of food-and-drink giant Quaker Oats. Pepsi, as second fiddle to archrival Coke in the cola wars, doesn't get that many chances to declare victory. So Enrico, who has recently put some fizz back in the company, wasn't about to pass up this rare opportunity. "We are the category captain, 1 1/2 times the size of the next largest player," he declared...
From the first sip of the proffered aperitif at El Bulli--a frozen gin with hot lemon fizz--you know you're in for something different. Ferran Adria has won the adulation of food critics and cooks by whipping up startling combinations of texture, temperature and taste: bite-size cuttlefish ravioli that explode in a burst of coconut and ginger, soft-boiled quail egg with a crispy caramel crust, a polenta of frozen powdered Parmesan cheese, almond ice cream on a swirl of garlic oil and balsamic vinegar...
...street. In one recurring bit, he would pick up a copy of the New York Daily News, don a cornball press hat and read angry letters to the editor, with all the vehemence the unseen correspondents would have wanted. He loved concocting wild physical bits, which got their fizz from the sight of this urbane, bespectacled, Brooks Brothers gentleman jammed into a pair of tights on a trapeze or dunked in a vat of Jell-O. "Can you imagine what people just tuning in now are thinking?" he liked to say when the chaos was at its height. That...
...attempting to Coca-Colonize the planet. In one confrontation last spring, the European Community forced Coke to scale back its $1.85 billion purchase of the foreign rights to Cadbury Schweppes beverage brands, which prevented the company from marketing Crush, Dr Pepper and Canada Dry in Europe. That took the fizz out of one-quarter of the company's global sales...
What kids like most about soft drinks is the fizz, says Dr. Lillian Beard, associate clinical professor of pediatrics at George Washington University. "I encourage the parents in my practice to take a little sparkling water and mix it in with their children's fruit juice to make a healthier 'soda,'" she says. "Make sure to use 100% fruit juice and sparkling water that doesn't have any added sodium or sugar...