Word: fizzes
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...things really go better with Coke? The company and several major book publishers are betting they do. As part of a combined strategy to put more pizzazz in Diet Coke's image and more fizz in book sales, the Coca-Cola company launched an unusual cross-marketing campaign with six publishing houses Monday: Buy a 12- or 24-pack of Diet Coke or caffeine-free Diet Coke and get an excerpt from one of six new books inside...
...over drug policy with a balky and powerful players' union--but banned in other sports; last week the NFL suspended Paul Wiggins of the Pittsburgh Steelers for sampling andro over the summer. (Sosa was recently seen "hiding" a bottle of Flintstones vitamins in his locker.) But how much extra fizz does the 6-ft. 5-in., 250-lb. McGwire need? He's always been a hefty guy, a goateed Gigantor, and his 49 homers in 1987, his first full season, are a rookie record. In 1995 he broke Ruth's season record, established 75 years before, for highest home...
Coke discovered this first, and ended up dumping a film studio, plastic bags, wine, just about anything that didn't contain sugar and fizz. Result: an unprecedented run of sales and earnings growth that has created billions in shareholder wealth...
...earned Adair in recent years a coterie of fans (other poets notable among them). One dazzled critic (Eric Ormsby) has called her "the best American poet since Wallace Stevens." Adair is less gnomic than Stevens, more passionately personal; even on dark themes, her writing, like his, has the elegant fizz of brut champagne...
...coterie of fans (other poets notable among them). One dazzled critic (Eric Ormsby) has called her "the best American poet since Wallace Stevens." "Adair is less gnomic than Stevens," says TIME's John Elson, "more passionately personal; even on dark themes, her writing, like his, has the elegant fizz of brut champagne." One terrible night in 1968 Douglass Adair, then a teacher at the Claremont colleges, walked into their bedroom and killed himself. His widow's agony and incomprehension, in poems reflecting lost love, all but leap from page to reader...