Word: fizzing
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Dates: during 1990-1999
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...attempting to Coca-Colonize the planet. In one confrontation last spring, the European Community forced Coke to scale back its $1.85 billion purchase of the foreign rights to Cadbury Schweppes beverage brands, which prevented the company from marketing Crush, Dr Pepper and Canada Dry in Europe. That took the fizz out of one-quarter of the company's global sales...
What kids like most about soft drinks is the fizz, says Dr. Lillian Beard, associate clinical professor of pediatrics at George Washington University. "I encourage the parents in my practice to take a little sparkling water and mix it in with their children's fruit juice to make a healthier 'soda,'" she says. "Make sure to use 100% fruit juice and sparkling water that doesn't have any added sodium or sugar...
...things really go better with Coke? The company and several major book publishers are betting they do. As part of a combined strategy to put more pizzazz in Diet Coke's image and more fizz in book sales, the Coca-Cola company launched an unusual cross-marketing campaign with six publishing houses Monday: Buy a 12- or 24-pack of Diet Coke or caffeine-free Diet Coke and get an excerpt from one of six new books inside...
...over drug policy with a balky and powerful players' union--but banned in other sports; last week the NFL suspended Paul Wiggins of the Pittsburgh Steelers for sampling andro over the summer. (Sosa was recently seen "hiding" a bottle of Flintstones vitamins in his locker.) But how much extra fizz does the 6-ft. 5-in., 250-lb. McGwire need? He's always been a hefty guy, a goateed Gigantor, and his 49 homers in 1987, his first full season, are a rookie record. In 1995 he broke Ruth's season record, established 75 years before, for highest home...
Coke discovered this first, and ended up dumping a film studio, plastic bags, wine, just about anything that didn't contain sugar and fizz. Result: an unprecedented run of sales and earnings growth that has created billions in shareholder wealth...