Word: flaccidity
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Dates: during 1930-1939
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...deplored by conservative advertising men, resented by the candy & sugar industries, rebuked by the Federal Trade Commission. The current American Tobacco Co. campaign, still associating cigarets with slender figures, is built around the catch line of "avoiding that future shadow," pictures trim and athletic youth casting a fat and flaccid middle-aged shadow. Monstrous indeed are the shadows in the Lucky Strike series, almost out of all human proportion. Yet while Camel cigarets have advertised smoking pleasure, while Chesterfield cigarets have maintained that taste is the cigaret's vital quality, while Old Gold cigarets have compared themselves to Rudy...
Personality v. Morality. A full-blown personality leading a lively life is the best goal for humans. If sex morality operates against such an existence, morality must_ be condemned. But "emotional energies unconfined leave people flaccid. Arbitrarily confined, they burst out with explosive energy. But when disciplined willingly and intelligently, they may provide the motive power to carry human culture and human happiness to the new high levels of the future. . . . Orderliness, obedience, conformity, chastity, monogamy, such ideals are valid only if they promote deeper and more vital values; only if they serve to bring personalities into blossom; only...